The 365 Ways Blog

Michael Norton is author of "365 Ways to Change the World", which provides an issue for each day of the year, interesting facts, inspiring case studies of people doing things to address the issue and ideas for action. Originally published in the UK, versions with local content have been published in Australia, Canada, India, South Africa and the USA. To find out more visit our website:

17 October 2007

Viral messages

Viral messages spread on the internet as a virus might, with people passing the message on to their friends, and friends then passing the message on.

Viral marketing is an attempt to use this technique to market a product or a service. But sometimes a message will spread because it is funny, curiouos, important or the people spreading it are really committed to getting it out.

Here is a recent viral message. How far will it go? Will you pass it on to your friends?

Donating a mammogram
**Please tell ten friends to tell ten today! The Breast Cancer site is
having trouble getting enough people to click on their site daily to meet
their quota of donating at least one free mammogram a day to an
underprivileged woman. It takes less than a minute to go to their site and
click on 'donating a mammogram' for free (pink window in the middle).

This doesn't cost you a thing. Their corporate sponsors/advertisers use the
number of daily visits to donate mammogram in exchange for advertising.

Here's the web site! Pass it along to people you know. **




Post a Comment

<< Home