The 365 Ways Blog

Michael Norton is author of "365 Ways to Change the World", which provides an issue for each day of the year, interesting facts, inspiring case studies of people doing things to address the issue and ideas for action. Originally published in the UK, versions with local content have been published in Australia, Canada, India, South Africa and the USA. To find out more visit our website:

15 January 2007

Search the internet

Search the internet, and generate money for charity

The Internet has become a large marketplace where companies pay to have customers visit their websites. The companies pay a few pennies when visitors to their website click on text and image links. The total revenue generated from this adds up to around $14 billion per year.

A number of services have been designed to direct some of this revenue to charity. Some benefit a pre-selected list of charities. Others generate money for any charity – which can include yours if you register, the amount you receive being based on the amount of clicking undertaken by you and your supporters.

Select a Search Engine which offers this service, sign up and then start surfing. Choose the service by how will the Search Engine will work for you and whether you want to support your own charity or just pick one from a list or support the “charity of the month”.

The Search Engine collects its share the of the advertising pennies generated, and redirects a proportion to charities. Over a year and with lots of your supporters doing it, the amount you raise can really add up.

Take action
Sign up and start searching. Do a bit more to change the world – without it costing you a penny.

In the USA
GoodSearch uses a Yahoo search engine, and you can direct the money to any charity or school you choose.
Jikolp uses Google, and has a monthly charity. December’s charity was Greenpeace’s “Stop Climate Change”.

GoodTree combines results from Google, Yahoo, MSN, and Ask, and has a list of causes and charities that you can choose from.

In the UK
Everyclick is a search engine based on Ask. Half the revenue generated is given to charity. Each participating charity receives a proportion to the site income depending on how many searches its supporters make. If a site user does not select a specific charity to benefit, the income generated is used to benefit all charities registered with Everyclick on a pro rata basis.

Magic Taxi is based on Yahoo, and supports 18 national charities in the UK with 50% of its net revenue. Each day a different charity is featured as beneficiary, or you can choose your favourite from amongst the 18.

GoodSearch estimates that each search will generate around 1 US Cent for the designated charity or school. They give this as an example of how much an organisation can earn:
A small charity, with 100 supporters making an average of 2 clicks per day will generate an estimated $730 per annum.
A medium charity, with 1000 supporters making an average of 2 clicks per day will generate an estimated $7,300 per annum.
A large charity, with 10,000 supporters making an average of 2 clicks per day will generate an estimated $73,000 per annum.”


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