The 365 Ways Blog

Michael Norton is author of "365 Ways to Change the World", which provides an issue for each day of the year, interesting facts, inspiring case studies of people doing things to address the issue and ideas for action. Originally published in the UK, versions with local content have been published in Australia, Canada, India, South Africa and the USA. To find out more visit our website:

15 January 2007

The power of Google

Google started in 1998 as an alternative to the big players, and over a space of just a few years has become the major player on the web. Its mission statement is “to organise the world's information and make it universally accessible and useful."

Google receives about a billion search requests per day. Popular websites estimate that 80% of searches are coming through Google. Google's revenue comes largely from advertising. AdWords enables advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme. Adsense enables other websites to display an advertisement on their own site, and earn money every time it is clicked.

Some Google websites

Google Guide: a guide to using Google effectively:

Google Weblog: An unofficial blog about Google:

GoogleWatch: As Google’s power and influence on the web grow, this website reports on the public interest issues that this raises.

Scroogle: A way of Googling developed by GoogleWatch so that the search cannot traced back to your internet address:

Elgoog: “Elgoog” is “Google” spelt backwards, and the site provides information on Google and on-line gaming.

GoogleWhack: Enter two words of between 4 and 30 characters and search on Google. You get a “GoogleWhack” if the search produces just one result.


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